The Challenge

To develop a brand strategy that strengthens Cellink’s position in the dynamic 3D bioprinting industry

In the accelerating and dynamic bioprinting industry, Cellink’s brand and communication are currently not built upon a strategic platform, plan or brand awareness. This makes their brand identity and communication inconsistent with their present offerings, potential future plans and development.

The Approach

To better understand the bioprinting landscape, a market analysis was performed, alongside a workshop and interviews with key stakeholder and professionals across healthcare

A full market analysis was performed on the bioprinting industry to better understand the field and the variety of competitors in this space. We also conducted in-depth interviews with all 5 founders of Cellink, as well as subject matter experts across biomedicine and bioprinting. Additionally, a workshop was facilitated to better define the strategic direction.

The Result

The result was a brand strategy and guidebook that helped guide Cellink’s brand on the growing competitive bioprinting market

This guidebook included a brand platform, including their mission, vision and values; A new brand architecture, which helped suggest structure around their products and services; A new brand position, which enabled them a more effective position amongst the growing competitive biomedicine market; and a brand communication, which helped them develop modes of communication that would resonate with professional individuals and organizations within bioprinting.